Bel Bravo is an up-and-coming musician with a dreamy, nostalgic sound and a deep love for storytelling. I developed a full brand identity that reflects her emotional depth, softness, and individuality while keeping things fresh and approachable. The branding includes a custom logo, type system, color palette, and visual styling that captures her intimate yet bold energy. This project was rooted in research around Bel’s personality, sound, and values. I focused on building a brand that feels like her—gentle, honest, and expressive—while supporting long-term growth and audience connection. From social media assets to merch applications, the brand identity is designed to be versatile, personal, and memorable.